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Category Archive for 'decision making'

Sometimes politicians make claims that may seem at odds with the ideological background they represent. Would you agree with your party if they presented a statement that went against their ideological foundation? Put this way, you would probably not, right? But in fact, you’d very likely do so. It’s been known for a while that in [...]

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OK here goes. A brief time ago we recorded real-time EEG while a person walked and shopped in a grocery store. An abbreviated version of the movie can be seen here. As you can see, besides the large frame showing what the person is oriented towards (although there is no eye-tracking) the smaller right hand [...]

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This is it! We’re beginning our trials using the ultra-cool new tool developed by the Danish Technological University people. Yesterday we started testing a single person walking around a shopping mall and buying things. First, from a planned purchase list, and then random and unplanned decisions. At the same time, the session was filmed by [...]

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Can we ever understand the environmental crisis? Can our limited minds ever get around to do “the right thing”? I am currently appearing the Huffington Post, in an interview on the human mind and the environmental crisis. From a recent report (PDF), it is suggested that humans lack the true ability to both comprehend the [...]

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Do the gory warning pictures put on cigarette packages work? Do  disgusting images work as intended? Health warnings are indeed a hot issue these days, and one particular theme on the use of gory images of health related diseases and disorders that stem from smoking. One can understand the basic intention of such warnings: scare [...]

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Here’s a heads’ up for some recent/new books that might be of your interest. First, I’m finished reading, and will soon provide a review of Pradeep’s “The buying brain“. Pradeep is the CEO of NeuroFocus Inc., a neuromarketing company, and as the description of the book says, he provides the secrets for selling to the [...]

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It’s all in the media, ethics discussions and blogosphere. Neuromarketing is a bad thing. It holds all the promises of using technology to improve marketing efforts, use covert persuasion and stealth marketing. As such, neuromarketing companies are providing the tools for companies to persuade consumers to choose their product. Just as you can see neuromarketing [...]

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An already influential paper by Salimpoor et al. in Nature Neuroscience, suggests that we need to rethink how the reward system works, most notably the neural distinction between expectation and experience of rewards. By using PET scanning to probe the binding of dopamine in the (subcortical) brain, and using fMRI to learn more about the [...]

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What is neuromarketing…really??? Is it a bunch of hot-headed commercial agents that think there is a shortcut to consumer’s brains, and that there are easy-peasy solutions on how to affect consumers’ attention, memory, emotions and WTP? Or is neuromarketing an academic branch of, say, neuroeconomics? With a firm agenda on what to study, what the [...]

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Deep Brain Stimulation (DBS) is a new treatment for Parkinson’s Disease (PD). It alleviates or altogether eliminates the parkinsonism symptoms of tremour. This wonderful video from youtube demonstrates this beautifully. Although there is no Google translate for speech yet (lol), I do catch the essence of what the person is saying, and his reference to [...]

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