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Category Archive for 'neuroeconomics'

I was compelled to reply to a blog post at ESOMAR, as seen here, and would like to share the comment here, with a few additions: Neuromarketing is not a unique and novel application of neuroscience outside it’s domain of origin. Psychology has used neuroscience for decades now, aka neuropsychology, and with great success in […]

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OK here goes. A brief time ago we recorded real-time EEG while a person walked and shopped in a grocery store. An abbreviated version of the movie can be seen here. As you can see, besides the large frame showing what the person is oriented towards (although there is no eye-tracking) the smaller right hand […]

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For a long time, I have wanted to expand my lab facilities to be able to record not only behavioural data at millisecond resolution, but also to expand with neuroimaging such as EEG. Although I am already doing neuroimaging using functional and structural MRI at the DRCMR, I have had an interest in trying other […]

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For those of you interested in neuromarketing, neuroeconomics, consumer neuroscience, decision neuroscience (…) look here. TOgether with Hilke Plassmann and Milos Milosavljevic, I have an article in press at the Journal of Consumer Psychology, on the brain bases of branding. In this piece, we have focused on the different steps in which brands make their […]

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Can we ever understand the environmental crisis? Can our limited minds ever get around to do “the right thing”? I am currently appearing the Huffington Post, in an interview on the human mind and the environmental crisis. From a recent report (PDF), it is suggested that humans lack the true ability to both comprehend the […]

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As you may have heard, we are currently opening a business network, entitled iDECIDE. The aim of this forum is to provide the latest news and views from the scene of neuroscience, applied to a business framework. We provide a network of selected likeminded companies from various disciplines (finance, marketing, communications). iDECIDE is non-profit, and a […]

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Here’s a heads’ up for some recent/new books that might be of your interest. First, I’m finished reading, and will soon provide a review of Pradeep’s “The buying brain“. Pradeep is the CEO of NeuroFocus Inc., a neuromarketing company, and as the description of the book says, he provides the secrets for selling to the […]

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What is neuromarketing…really??? Is it a bunch of hot-headed commercial agents that think there is a shortcut to consumer’s brains, and that there are easy-peasy solutions on how to affect consumers’ attention, memory, emotions and WTP? Or is neuromarketing an academic branch of, say, neuroeconomics? With a firm agenda on what to study, what the […]

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For a few semesters now, I have been running a course entitled "Neuromarketing – Pleasures and decisions of consumers’ brains". It’s been a great success every semester, with just under 200 students every time. The course has been running at the Copenhagen Business School, but only half of the students are Danish. The other half […]

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Just out now in the Journal of Economic Psychology, Martin and I have an article (PDF) in which we describe different ways in which genetic (and neurotransmitter) variation can affect decision making. Indeed, there are many ways in which this can happen. Our first concern was to carve out some of the roles of emotional […]

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