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Category Archive for 'neuroethics'

I have recently become aware of the news that a company has patented regional brain responses to “appeal” and “engagement”. Through the scarcity of the material presented, it is really hard to get an idea of what the patent really entails. But from the sound of it, we are suggested that the patent is about […]

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OK here goes. A brief time ago we recorded real-time EEG while a person walked and shopped in a grocery store. An abbreviated version of the movie can be seen here. As you can see, besides the large frame showing what the person is oriented towards (although there is no eye-tracking) the smaller right hand […]

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Here’s something to become aware of (and for me to start blogging again J) Neuroscience is increasingly relevant to a number of professions and academic disciplines beyond its traditional medical applications. Lawyers, educators, economists and businesspeople, as well as scholars of sociology, philosophy, applied ethics and policy, are incorporating the concepts and methods of neuroscience […]

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In the sci-fi movie “Strange days“, Ralph Fiennes plays a petty pusher dealing with (illegal) recorded memories. The secret technology of this movie was based on so-called SQUIDs, making it possible to record any sensory input and even feeling and mood a person is in. Today, I was alerted about the success of the work […]

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This is it! We’re beginning our trials using the ultra-cool new tool developed by the Danish Technological University people. Yesterday we started testing a single person walking around a shopping mall and buying things. First, from a planned purchase list, and then random and unplanned decisions. At the same time, the session was filmed by […]

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As you may have heard, we are currently opening a business network, entitled iDECIDE. The aim of this forum is to provide the latest news and views from the scene of neuroscience, applied to a business framework. We provide a network of selected likeminded companies from various disciplines (finance, marketing, communications). iDECIDE is non-profit, and a […]

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Odysseus had himself tied to his ship’s mast and ordered his men to use bee wax in their ears and ignore his orders to free him. And so they did. Odysseus was curious about what the Sirens sounded like, and how the three bird-women seductresses were able to lure sailors with their enchanting music and […]

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Here’s a heads’ up for some recent/new books that might be of your interest. First, I’m finished reading, and will soon provide a review of Pradeep’s “The buying brain“. Pradeep is the CEO of NeuroFocus Inc., a neuromarketing company, and as the description of the book says, he provides the secrets for selling to the […]

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It’s all in the media, ethics discussions and blogosphere. Neuromarketing is a bad thing. It holds all the promises of using technology to improve marketing efforts, use covert persuasion and stealth marketing. As such, neuromarketing companies are providing the tools for companies to persuade consumers to choose their product. Just as you can see neuromarketing […]

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After thinking and talking about this for a long time, we have finally decided to do a podcast. What could be better to make use of the wonderful occasion of having an international researcher visiting us in Copenhagen? Anjan Chatterjee, a neurologist and cognitive neuroscientist, has contributed much to the science of the brain, but […]

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