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Category Archive for 'neuroimaging'

How should you do a neuromarketing test? I’m increasingly being asked whether the scales from the Emotiv EPOC Affective™ Suite system can be used to assess cognitive and emotional responses in e.g. customers. After all, it would be really appealing if we could use a full box set with responses such as Engagement, Meditation, Frustration and […]

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I was compelled to reply to a blog post at ESOMAR, as seen here, and would like to share the comment here, with a few additions: Neuromarketing is not a unique and novel application of neuroscience outside it’s domain of origin. Psychology has used neuroscience for decades now, aka neuropsychology, and with great success in […]

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I have recently become aware of the news that a company has patented regional brain responses to “appeal” and “engagement”. Through the scarcity of the material presented, it is really hard to get an idea of what the patent really entails. But from the sound of it, we are suggested that the patent is about […]

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A recent post at Neuroskeptic discusses whether neuroimaging studies may provide a misleading picture of the brain. The issue is made relevant due to recent studies that demonstrate that for simple tasks, the brains were more or less globally active: Both studies found that pretty much the whole brain “lit up” when people are doing […]

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OK here goes. A brief time ago we recorded real-time EEG while a person walked and shopped in a grocery store. An abbreviated version of the movie can be seen here. As you can see, besides the large frame showing what the person is oriented towards (although there is no eye-tracking) the smaller right hand […]

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For a long time, I have wanted to expand my lab facilities to be able to record not only behavioural data at millisecond resolution, but also to expand with neuroimaging such as EEG. Although I am already doing neuroimaging using functional and structural MRI at the DRCMR, I have had an interest in trying other […]

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What happens in our brains as we get older? We probably all know what happens at the behavioral level. Most notable is the changes in memory, and the ability to couple information together. Remembering a name, or mixing names on people is a frequent effect. Forgetting what happened when and who did what are well-known […]

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In the sci-fi movie “Strange days“, Ralph Fiennes plays a petty pusher dealing with (illegal) recorded memories. The secret technology of this movie was based on so-called SQUIDs, making it possible to record any sensory input and even feeling and mood a person is in. Today, I was alerted about the success of the work […]

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This is it! We’re beginning our trials using the ultra-cool new tool developed by the Danish Technological University people. Yesterday we started testing a single person walking around a shopping mall and buying things. First, from a planned purchase list, and then random and unplanned decisions. At the same time, the session was filmed by […]

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I never stop being amazed by the pure aesthetics of data output. I especially favour the non-directed output that’s originally intended for nerdy observation. I guess having a wife that is an artist helps having an alternative eye on visual input (and, by all means, other sensory input) The above example is taken from the […]

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