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Category Archive for 'neuromarketing'

How should you do a neuromarketing test? I’m increasingly being asked whether the scales from the Emotiv EPOC Affective™ Suite system can be used to assess cognitive and emotional responses in e.g. customers. After all, it would be really appealing if we could use a full box set with responses such as Engagement, Meditation, Frustration and […]

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I was compelled to reply to a blog post at ESOMAR, as seen here, and would like to share the comment here, with a few additions: Neuromarketing is not a unique and novel application of neuroscience outside it’s domain of origin. Psychology has used neuroscience for decades now, aka neuropsychology, and with great success in […]

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What’s catching your eye when you browse the web? On the highly crowded information highway of the Web, any web page only has a few seconds to attract attention. But how do you know what grabs people’s attention? Doing an eye-tracking experiment will be too time-consuming and costly. Testing a new page layout (or more […]

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In an ever increasingly complex and crowded visual environment, what do we actually pay attention to? As all should know by now, visual attention comes in at least two specific forms: bottom-up and top-down. While top-down attention is typically viewed as volitional, effortful and motivated, bottom-up attention is the term for conditions in which sensory stimuli […]

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While work by people such as Diederik Stapel has been deemed fraudulent, research into the effects of contexts on thinking and behavior has almost come to a halt. There has been much skepticism towards whether there are any effects at all. Could it still be the case that context can affect our emotional responses and judgments […]

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I have recently become aware of the news that a company has patented regional brain responses to “appeal” and “engagement”. Through the scarcity of the material presented, it is really hard to get an idea of what the patent really entails. But from the sound of it, we are suggested that the patent is about […]

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OK here goes. A brief time ago we recorded real-time EEG while a person walked and shopped in a grocery store. An abbreviated version of the movie can be seen here. As you can see, besides the large frame showing what the person is oriented towards (although there is no eye-tracking) the smaller right hand […]

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For a long time, I have wanted to expand my lab facilities to be able to record not only behavioural data at millisecond resolution, but also to expand with neuroimaging such as EEG. Although I am already doing neuroimaging using functional and structural MRI at the DRCMR, I have had an interest in trying other […]

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For those of you interested in neuromarketing, neuroeconomics, consumer neuroscience, decision neuroscience (…) look here. TOgether with Hilke Plassmann and Milos Milosavljevic, I have an article in press at the Journal of Consumer Psychology, on the brain bases of branding. In this piece, we have focused on the different steps in which brands make their […]

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In the sci-fi movie “Strange days“, Ralph Fiennes plays a petty pusher dealing with (illegal) recorded memories. The secret technology of this movie was based on so-called SQUIDs, making it possible to record any sensory input and even feeling and mood a person is in. Today, I was alerted about the success of the work […]

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