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Category Archive for 'neuroscience'

How should you do a neuromarketing test? I’m increasingly being asked whether the scales from the Emotiv EPOC Affective™ Suite system can be used to assess cognitive and emotional responses in e.g. customers. After all, it would be really appealing if we could use a full box set with responses such as Engagement, Meditation, Frustration and […]

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In an ever increasingly complex and crowded visual environment, what do we actually pay attention to? As all should know by now, visual attention comes in at least two specific forms: bottom-up and top-down. While top-down attention is typically viewed as volitional, effortful and motivated, bottom-up attention is the term for conditions in which sensory stimuli […]

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I have recently become aware of the news that a company has patented regional brain responses to “appeal” and “engagement”. Through the scarcity of the material presented, it is really hard to get an idea of what the patent really entails. But from the sound of it, we are suggested that the patent is about […]

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Here’s something to become aware of (and for me to start blogging again J) Neuroscience is increasingly relevant to a number of professions and academic disciplines beyond its traditional medical applications. Lawyers, educators, economists and businesspeople, as well as scholars of sociology, philosophy, applied ethics and policy, are incorporating the concepts and methods of neuroscience […]

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In the sci-fi movie “Strange days“, Ralph Fiennes plays a petty pusher dealing with (illegal) recorded memories. The secret technology of this movie was based on so-called SQUIDs, making it possible to record any sensory input and even feeling and mood a person is in. Today, I was alerted about the success of the work […]

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This is it! We’re beginning our trials using the ultra-cool new tool developed by the Danish Technological University people. Yesterday we started testing a single person walking around a shopping mall and buying things. First, from a planned purchase list, and then random and unplanned decisions. At the same time, the session was filmed by […]

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A recent news item tells us about a report that the gustatory system in mammals has been shown to have a “gustatory map”. Just in the same way that we already know that our visual and sensory-motor systems show nice and almost 1:1 mapping between sense and it’s neural representation. It is groundbreaking work, as […]

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As you may have heard, we are currently opening a business network, entitled iDECIDE. The aim of this forum is to provide the latest news and views from the scene of neuroscience, applied to a business framework. We provide a network of selected likeminded companies from various disciplines (finance, marketing, communications). iDECIDE is non-profit, and a […]

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Odysseus had himself tied to his ship’s mast and ordered his men to use bee wax in their ears and ignore his orders to free him. And so they did. Odysseus was curious about what the Sirens sounded like, and how the three bird-women seductresses were able to lure sailors with their enchanting music and […]

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For a few semesters now, I have been running a course entitled "Neuromarketing – Pleasures and decisions of consumers’ brains". It’s been a great success every semester, with just under 200 students every time. The course has been running at the Copenhagen Business School, but only half of the students are Danish. The other half […]

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