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Category Archive for 'pseudoscience'

How should you do a neuromarketing test? I’m increasingly being asked whether the scales from the Emotiv EPOC Affective™ Suite system can be used to assess cognitive and emotional responses in e.g. customers. After all, it would be really appealing if we could use a full box set with responses such as Engagement, Meditation, Frustration and […]

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I have recently become aware of the news that a company has patented regional brain responses to “appeal” and “engagement”. Through the scarcity of the material presented, it is really hard to get an idea of what the patent really entails. But from the sound of it, we are suggested that the patent is about […]

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Deepak Chopra has moved into the domain of the brain… and it should come as no surprise that what he claims is not only laughably erroneous, but also deeply misleading and ignoring the vast amounts of data for the view he so eagerly wants to discard. Why do I even bother? Because I care! I […]

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A recent post at Neuroskeptic discusses whether neuroimaging studies may provide a misleading picture of the brain. The issue is made relevant due to recent studies that demonstrate that for simple tasks, the brains were more or less globally active: Both studies found that pretty much the whole brain “lit up” when people are doing […]

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Odysseus had himself tied to his ship’s mast and ordered his men to use bee wax in their ears and ignore his orders to free him. And so they did. Odysseus was curious about what the Sirens sounded like, and how the three bird-women seductresses were able to lure sailors with their enchanting music and […]

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You cannot have failed to notice one of the top stories these days: Oprah Winfrey has held her last talkshow…ever(?). Everywhere there is praise for her talkshow, her style, her persona…basically nice and good praise. We’ll miss her etc. I beg to differ, and know that I’m in sync with skeptics around the world. She’s […]

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It’s all in the media, ethics discussions and blogosphere. Neuromarketing is a bad thing. It holds all the promises of using technology to improve marketing efforts, use covert persuasion and stealth marketing. As such, neuromarketing companies are providing the tools for companies to persuade consumers to choose their product. Just as you can see neuromarketing […]

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What is the effect of thinking about your mortality on your willingness to accept evolutionary theory? In a new study just published in PLoS ONE, researchers Jessica Tracy, Joshua Hart and Jason Martens report that, throughout four different studies, reminding subjects of their mortality made them more prone to reject evolutionary theory, and/or accept claims […]

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I just received an invitation from neurologist Jesper Rønager. Stuart Hameroff is coming to Copenhagen and gives a talk. Yesterday, I was invited to a meeting at with a small inner circle of neurologists and physicists, at the Niels Bohr Institute. Unfortunately, I was unable to attend, given the short notice of just one day […]

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