Ethnic E-Grocer Weee hires old Instacart, Netflix Exec

Weee, based in Freemont, Calif., Hired Guillaume McIntyre as vice president of marketing to accelerate customer adoption and engage Asian and Hispanic communities with personalization and social commerce features, said the ethnic grocer online in a statement.

Earlier this year, Weee appointed Ankur Shah chief financial officer and chief strategy officer, as the online grocer strengthens its management team and expands its fresh grocery service regions and product categories, after receiving 315 million dollars in Series D funding in April.

Weee currently operates in Washington, DC and nine states: California, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas and Virginia.

McIntyre worked for Netflix from 2013 to 2015, according to a LinkedIn profile, and is credited with helping the company strengthen its presence in Latin America by leading digital marketing initiatives. He then joined Instacart, where he helped develop its acquisition marketing team and helped grow the business, then co-founded direct-to-consumer start-up Pique Tea. He graduated from the University of California at the Walter A. Haas School of Business in Berkeley.


Guillaume McIntyre

“The future of e-commerce will be multiethnic and multicultural, with Asian and Hispanic populations being the two fastest growing segments,” said Larry Liu, Founder and CEO of Weee. “Guillaume’s background in consumer marketing and his dynamic understanding of ethnic buyers will be critical to our ability to respond quickly and on a large scale to the unique needs of these underserved communities.

Weee was founded in 2015 and fulfills more than 7000 orders per day, according to its website.

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