Veritone launches “Veriverse” in an effort to provide a path to the metaverse for media organizations

Veritone has launched a series of proven AI solutions to unlock new distribution, commerce and revenue opportunities for IP content owners and individuals today in multiple digital communities, including the metaverse. Veriverse provides a way forward in traditional media channels and immersive environments to safely create and activate synthetic media, protect and manage identity and assets, maintain brand continuity across all channels, and create and sell safely from NFTs.

Citi is the latest banking giant to call the Metaverse and Web3 a multi-trillion dollar opportunity. In its March 2022 report, “Metavers and money: deciphering the future“, Citi said the metaverse economy could represent a total addressable market of $8-13 trillion by 2030. In a study published in December 2021, Goldman Sachs put a figure of $12.5 trillion on the space, in a bullish outlook that assumed one-third of the digital economy moves to virtual worlds, then expands by 25%. using new types of digital business assets and value exchange models Leaders should strengthen their digital transformation strategy by exploring virtual world product development, brand placement, customer engagement and flows financial.” (Gartner, “How to Increase Customer Engagement and Generate Revenue in the Metaverse”, David Furlonger, Christophe Uzureau, Rajesh Kandaswamy, February 8, 2022).

With specific solutions that work in traditional channels and the metaverse, Veriverse includes:

  • Veritone Voice
  • Avatar Veriton
  • Veritone NFT
  • Veritone Check
  • Veritone Metaverse Migration Services

“Disparate metaverses already exist, signaling the emergence of Web3, an extremely fast-growing but decentralized and disruptive opportunity, and IP content owners and influencers must be fully able to make this transition without sacrificing security, personality and their brand attributes. Veritone is a trusted partner of the world’s largest rights holders and has unparalleled expertise in artificial intelligence, including synthetic media, media workflows, advertising and content licensing. We are well positioned to help our current and future customers evolve and excel in the metaverse,” said Ryan Steelberg, president and co-founder of Veritone.

Veritone Voice is an AI-enabled custom synthetic voice cloning solution that enables users to securely and ethically create and monetize synthetic voices in immersive real or digital worlds by acquiring the training data needed to create a custom voice that can be transformed into different languages, dialects, accents, genders and more.

“Veritone Voice will streamline the way we work with talent in film and television production, while creating authentic experiences for audiences,” said Amani Martin, Emmy Award-winning director and producer and managing partner of Vin Scully Digital.

With Veritone Avatar, users can create avatars for a wide range of use cases, including advertising, recruiting, patient care, e-learning, and customer service.

“What audiences are looking for in these metaverse experiences is, ironically, a human connection,” says Beau Romero, YouTube Influencer, Us Always Member. “Bringing such lifelike, lifelike avatars to immersive experiences is something I’m excited about for the next evolution of my brand.”

Veritone NFT is an intelligent, contract-enabled NFT keystroke and marketplace solution for audio, images, and video, including an exclusive keystroke service exclusive to Veritone customers. The Veritone NFT Marketplace allows approved users to create, buy and sell NFTs.

Veritone Verify is a powerful digital security system that gives content owners a way to manage and protect their identity and IP address in both traditional channels and immersive digital worlds. The solution also enables brand continuity and ensures that their assets will be licensed and monetized within a centralized ecosystem.

“People who create and own media have a critical need for cohesive solutions that combine content management, intellectual property protection and monetization in real and digital immersive worlds,” says Brett Kollmann, YouTube influencer, creator and host of The Film Room. “I’m very excited to ensure brand continuity while protecting my identity and assets as we create and share content in a variety of ways, including in the metaverse.”

With Veritone Metaverse Migration Services, our industry experts guide businesses of all sizes to assess their readiness, develop a plan to enter the metaverse, ensure proper licensing of content held in a metaverse world, establish activation for experiences purchases, VIP events, exclusive engagements, product promotions or new digital NFTs, and test and adapt their migration.

“We are active users of the Veritone Digital Media Hub solution to manage our deep bank of over 80 years of video assets on and off the field,” says Paul Hodges, Vice President of Content and Entertainment, San Francisco Giants Productions. “When we partnered with Veritone in 2020, we appreciated that the AI ​​solution was future proof by being cloud and model agnostic. Today we see a way forward to engage our fans in the Metaverse through our legacy investment and partnership with Veritone.

About Norman Griggs

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