In what would be the first definitive biopic of the legendary hip-hop star and pop culture icon, Universal Pictures is developing a film about the life of Snoop Dogg. The film marks the first project under Snoop’s newly formed Death Row Pictures with Allen Hughes on board to direct and Joe Robert Cole set to write the screenplay. Snoop will produce with Hughes and Sara Ramaker.
“I waited a long time to get this project together because I wanted to choose the right director, the perfect screenwriter and the biggest movie company I could partner with who could understand the legacy I’m trying to represent to the world. screen, and the memory I’m trying to leave behind,” Snoop said. “It was the perfect marriage. It was a sacred marriage, not sacred macaroni.
The pic marks the first film from Snoop’s Death Row Pictures and will incorporate music from his massive catalog. Over the past decade, Universal and its president, Donna Langley, have built a number of strong relationships with musicians to gain permission not only to tell their stories, but also to use their music for future movies. Besides Snoop Dogg, they are also currently developing Madonna and Cher biopics with the musician fully on board.
“Snoop Dogg’s life and legacy make him one of the most exciting and influential icons in popular culture,” Langley said. “We caught up with Snoop shortly after acquiring Death Row Records and had the opportunity to hear his story in his own words. We are honored to be able to create this singular artist’s lasting record.
The studio is also behind one of the most successful hip-hop biopics of all time with the Oscar-nominated NWA pic. Straight outta Comptonwhich shattered box office records for a musical biopic grossing over $200 million at the box office (and ironically enough, Snoop Dogg was featured in the film given his ties to the band’s co-founder, Dr. Dre).
Snoop reigned supreme for nearly three decades as an unparalleled force that raised the bar as a globally recognized innovator. He is a rapper, singer, songwriter, actor, record producer, DJ, media personality, businessman, and empire builder. In addition to his extensive work in music, Snoop is a serial entrepreneur involved in Web 3.0, technology, entertainment, lifestyle, global consumer brands, entertainment industries. food/drinks and cannabis.
Snoop first burst onto the scene in 1992 when he performed on Dr. Dre’s first solo single, “Deep Cover”, and later on Dre’s first solo album, “The Chronic”. He has sold over 35 million albums worldwide. He is nominated 17 times for the Grammy, American Music Award and Primetime Emmy Award.
Hughes is no stranger to biopics about hip-hop superstars after his work on the critically acclaimed HBO documentary series The defiant, which charts the rise of Dr. Dre and legendary music manager Jimmy Iovine. Hughes’ close ties to the music community, especially hip-hop, allowed him to interview countless musicians, including Snoop, who had his own featured segment in the doc.
He is also currently a director and executive producer. Dear Momthe first definitive and complete five-part documentary series about the late hip hop icon Tupac Shakur and his mother Afeni Shakur, who was an activist, with the full cooperation of his estate, including access to all of his music and his poetry. Dear Mom had its world premiere at the 2022 Toronto International Film Festival as part of the Primetime schedule.
“Snoop Dogg is one of the most beloved figures in hip-hop internationally. There’s just something about his energy that brings people together from all walks of life. Snoop Dogg, not just the artist, but the man and his brand, has transcended generations with his connection and audience appeal. His story is so authentic and utterly inspiring, and having the opportunity to tell his story keeps me coming back to the neighborhood 30 years later. Society Threat IIand say more now than I could then,” Hughes said.
Cole co-wrote Marvel’s Black Panther with Ryan Coogler for which they received an NAACP award and an Oscar nomination. Cole and Coogler recently co-wrote the highly anticipated Black Panther: Wakanda Foreverslated for release next weekend.
Cole’s critically acclaimed feature debut for Netflix, All day and one nightwith Ashton Sanders and Jeffrey Wright, was released in 2020. Cole produced the Emmy Award-winning FX series American Crime Story: The People vs. OJ Simpson, for which he received an Emmy nomination for writing the episode “The Race Card”. Cole is executive producer and director of FX’s upcoming limited series Class of ’09.
“I’ve been a Snoop fan since ‘Deep Cover’. His music and the Allen Hughes movies have left an indelible mark on me throughout my life,” Cole said. This is the humanity of Snoop’s journey to international icon. Universal has proven it can guide a movie like this to something special. I am proud to be part of the team. »
Mike Knobloch, president of music and publishing for NBCUniversal, will oversee the project’s music. Universal’s senior vice president of production development, Ryan Jones, will oversee the project for the studio.
Snoop is represented by Stephen Barnes of Morris Yorn Barnes Levine Krintzman Rubenstein & Kohner. Hughes is represented by WME and Hansen, Jacobson, Teller, Hoberman, Newman, Warren, Richman, Rush, Kaller, Gellman, Meigs & Fox. Cole is represented by Ken Freimann of Circle of Confusion and Geoff Oblath and Darren Trattner at Jackoway Austen Tyerman Wertheimer Mandelbaum Morris Bernstein Trattner & Klein.